July 17, 2012

PET PET® EasyStart Initiative Continues

Celebrating Motherhood by Reaching Out to More Malaysian Mums
Begin Motherhood with Peace of Mind

Having a baby gives birth to a bundle of joy alongside added financial and health concerns, but the load is getting lighter for many expectant and new mums, thanks to Pet Pet® with the introduction of the Pet Pet® EasyStart Initiative. Following the unprecedented success of last year’s Pet Pet® EasyStart initiative, Pet Pet®, the fastest growing diaper brand preferred by mums for newborns is more inspired to reach out to more mums, with the aim to make the early stages of their motherhood a little easier.

(Left to Right) Matron Che Semah Che Mamat ; Celebrity Dynas Mokthar, General Manager of Dispisable Soft Goods (DSG), Mr Foo Yoke Mun

The Pet Pet EasyStart Programme is exclusively designed for mothers with newborns aged 0 to 3 months old, absolutely free-of-charge. The program offers an exclusive 365 days of worldwide coverage and RM100 daily hospitalization allowance if the mother is confined in a hospital resulted of an accidental injury.

In today’s day and age, a mother’s job often includes a role as an active contributor to a household’s income alongside raising the children and domestic housework. Despite the expanded role, many women still aspire to motherhood as it is one of the greatest milestones in a woman’s life; even with the many responsibilities that come along with it.

Nevertheless, there are times where an unfortunate accident takes place and a family’s much-needed mum has to be hospitalized. Hospitalization can be a traumatic experience for a new mum and her family as not only does a family’s day-to-day routine get disrupted, there is also the stress of an unexpected financial burden of medical and hospital fees and the loss of income during this time. At this critical point of time, a supplemental hospitalization allowance can make a huge impact.

(Right to left) General Manager of Disposable Soft Goods (DSG), Mr Foo Yoke Mun together with celebrity Dynas Mokthar personally extending the limited edition Pet Pet® EasyStart special pack to the new mother, Lee Pau Lin, to congratulate the arrival of her bundle of joy.

“Since the Pet Pet® EasyStart Initiative was first rolled out, Pet Pet® has proven that there is an easy way to kick start the journey into motherhood. With the overwhelming positive response we received from mothers in 2011, we were compelled to continue with this initiative and reach out to more new mums.”

“Starting April 2012 the Pet Pet® EasyStart Programme with the worldwide coverage initiative definitely seals our commitment as a corporate brand in providing Malaysian mothers an easy motherhood beyond providing mothers with their preferred brand of diapers.” said Mr Foo Yoke Mun, General Manager of Disposable Soft Goods (M) Sdn Bhd (DSG).

Pet Pet® together with Matron Che Semah Che Mamat, Matron Tan Seew Geek, celebrity Dynas Mokthar and Sister Norliza Saidin welcoming and celebrating motherhood with new mums at Hospital Ampang.

In conjunction with Mother’s Day, representatives from Pet Pet® specially made a visit to Hospital Ampang to personally extend a limited edition Pet Pet® EasyStart special pack to new mums. Each of these special packs comes with a Pet Pet® EasyStart registration pack, diapers, a lovely baby romper, a congratulatory note and bright orange Pet Pet® balloons.

Celebrity Dynas Mokthar making exclusive appearance at Hospital Ampang to personally present the Pet Pet® EasyStart special pack to new mums.

Also present at the visit was the gorgeous than ever Dynas Mokthar, who is now expecting her second baby, to show her support to the initiative.

“As a wife, a mum, a TV host, an entrepreneur, a model and an actress myself, I have to say that there are too much to figure out about coping with motherhood. A complimentary worldwide coverage plan can be very helpful for many mums out there. Motherhood is not as tough as you think after all, especially with Pet Pet® by your side!” enthused Dynas.

Celebrity Dynas Mokthar having a good conversation with one of the new mothers at Hospital Ampang during her visit.

One of the recipients at Hospital Ampang, Puan Nor Azrina Azalan, 26, shared, “The well-wishes and EasyStart gift pack from Pet Pet® came to me as a surprise and I am so excited to be able to receive the congratulatory pack from a well-known celebrity Dynas Mokthar as I delivered my second baby.”

One of the Pet Pet® EasyStart special pack recipients at Hospital Ampang, Mother Lee Pau Lin.

“My heartfelt thanks to Pet Pet® for their thoughtful EasyStart exercise to celebrate motherhood with all of us. I truly appreciate their effort in making the arrival of my first baby so special. I’m looking forward to the wonderful journey of life as a mother,” said the 34-year-old first-time mother Lee Pau Lin delightedly.

Start Taking Care of Baby by Taking Care of Mom

Pet Pet® EasyStart Programme is exclusively designed for new mothers and is available at most hospitals nationwide. To sign up, mothers have to follow the simple steps found on the Pet Pet® EasyStart pack which can be found in the free New Mom Bag given to every mother with her newborn upon discharge. Upon every successful registration, every mother will be able to enjoy the exclusive benefits from the programme for a year.

Each of the limited edition Pet Pet® EasyStart special packs comes with a Pet Pet® EasyStart registration pack, diapers, a lovely baby romper, a congratulatory note and bright orange Pet Pet® balloons.

Under the Pet Pet® EasyStart Programme, each mother will receive product samples and a worldwide plan that offers RM 100 hospital allowance per day up to 90 days if the mother is confined in a hospital resulted of an accidental injury. In the event of an accidental disability, the mother will be disbursed with accidental disability benefit of up to RM5,000. That’s not all, most importantly this plan offers worldwide coverage, 365days!

For more information on the Pet Pet® EasyStart Programme, head on over to Pet Pet® Facebook at www.facebook.com/PetPetMY - ‘Motherhood made Easy with PetPet’ or contact us at 1800 877 193 or enquiry@dsgap.com.


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