Celebrate World Heart Day with Norwegian Fjord Trout at AEON
In conjunction with World Heart Day, Norwegian Seafood Council is collaborating with AEON on a month-long campaign from 27 September to 27 October 2019 with ‘Norwegian Fjord Trout for a Healthy Heart’!
Her Excellency Gunn Jorid Roset, the Norwegian Ambassador to Malaysia was present to launch the campaign together with AEON management as well as with CVS and HealthifyMe App team.
“From our annual Seafood Consumer Insights, we know that Norway is the preferred country of origin for Malaysians when it comes to purchasing Fjord Trout, Our survey showed that Malaysians are known to choose Norwegian Fjord Trout for its health and nutritional benefits,” said Asbjorn Warvik Rortveit, Norwegian Seafood Council’s Regional Director, South-East Asia. Norwegian Fjord Trout is gradually gaining popularity in Malaysia for its fine quality the fish has to offer. The evident is in the export volumn of fresh Norwegian Fjord Trout that has been increasing from 77 tonnes in 2010 to 1670 tonnes in 2018.
Norwegian Fjord Trout, ocean-farmed in the pristine cold waters in the natural fjords of Norway, has such a unique oceanic clean flavour that can rival the ones of the favorite salmon. In fact, when savored as sashimi, the Norwegian Fjord Trout has such a luscious note along with the melt-in-the-mouth creaminess of the fish due to its beautiful marbling and deep red flesh.