September 29, 2011

Red Carpet Avenue, Encorp Strand: Rolling out the Red Carpet in Glamour with Carnivale!

What a scoop! I had the honors of attending a recent event, ‘Carnivale’ showcasing the launch of Encorp Berhad’s iconic Red Carpet Avenue. News was hot in the internet and everyone wanted a piece of the invitation of the countdown celebration launch in junction with Malaysia Day... J

Upon arrival, the weather caved and a very light drizzle of nature’s water start to flow like a wisp of mist. Important guest and media were already trickling in and were lounging on the red carpet with canap├ęs and drinks!

Designed by world-renowned French architect Nicholas Ayoub and inspired by the infamous Champs-Elysees in romantic Paris, Red Carpet Avenue is the longest, covered climate controlled alfresco boulevard to be built in the Klang Valley. Equipped with state-of-the-art sound system, specially designed lighting and fibre-optic cables, the boulevard has been seamlessly embedded for a complete ‘plug & play’ experience for infinite events to come. Framed with F&B outlets along the boulevard have already ignited gossips on the luscious cuisines to be savored here!

Located in the Golden Triangle of Petaling Jaya, Encorp Strand, Red Carpet Boulevard is only part of the plan for the area. Expect more to come in this location with Business Suites, Garden Offices, The Mall and Residences. Encorp Strand offers the experience of life and celebration, an avenue ‘Where Everything Happens’.

The event in collaboration with the main partner, Celcom Axiata Berhad, features the significant blue Celcom booth along the avenue.

The Red Carpet Avenue was graced by the Deputy Prime Minister of Malaysia, YAB Tan Sri Dato’ Hj. Muhyiddin Hj. Mohd Yassin who also officiated the launch of the avenue. Alongside with him was Encorp’s Executive Chairman and Group Chief Executive Officer, YB Sen Dato’ Sri Effendi Norwawi.

The curtain-raiser at the launch featured a 75 dancers fusion Malaysian Dance Performance, followed by a street parade filled with top school bands, championship cheerleaders, The Cube and more.

In revisiting true Malaysia pride, a story on Malaysia’s achievements over the years was showcased through a remarkable video projection mapping technology that spans across a long rectangle building.

A stand out feature at Carnivale was the Ikhlas concert debuted in 1991, the brainchild of renowned composer and music director Roslan Aziz. After 20 years of claiming title of one the most memorable and successful concerts of the era, the concert has now gathered a new breed of talented local artistes and bands at Carnivale with artistes like Reshmonu, Bunkface, Aizat, Joe Flizzow, Atilia and Bettery Headz as well as guest performer Amir Yusoff.

Emcee for the night was the lovely Yasmin Yusoff who braved the drizzled and still managed to dazzled the guests with her charm.

“Carnivale is a unique experience because it blends two exciting elements that have a common ground – celebration. Red Carpet has been designed to celebrate life and what better way to celebrate Malaysia Day at our grand launch. It is a special day for all of us as Malaysians,”said Encorp’s Executive Chairman and Group Chief Executive Officer, YB Sen Dato Sri Effendi Norwawi.

The Deputy Prime Minister of Malaysia, YAB Tan Sri Dato’ Hj. Muhyiddin Hj. Mohd Yassin presented his speech to inaugurate Red Carpet Avenue Launch.

Famous faces that night included radio announcer, Non and his wife Daphne hanging out with the architect’s son Alexander Ayoub.

The ever charming Alan Yun was also present with celebrity chef Florence Tan and guests.

The parade began with The Cube, a multimedia branded channel created to fulfilled consumers’ need to access content on any device while on the move, at home, at work or at play. The Cube, which also integrates incredible music, entertainment content and social networking services, is currently exclusive to all Celcom customers.

Get hooked to this new channel via the mobile phones by simply dialing *8883 or key in into your mobile web browser, or surf comfortable on a larger screen through The Cube website

The 1st band came marching down the street all dressed in white. Filled with musicians of all age, the mix of local music instruments was fabulous. I love the little boy on the left in the band!

He was just too adorable as he was so focus on the drums and played exceptionally well for his age!

We had our 1st champion cheer group that showcased their skills at cheerleading.

Then came my favorite artist of the night showcasing Drum Core! These guys were awesome with their drums!!

This guy played so well till it makes me want to take up drum class… J

The parade proceeded with more bands and cheer groups presenting their piece for the crowd followed by the Ikhlas 2011 concert. Unfortunately, I got hungry and went in search for some grub so I missed this… read on in my following posts on what I indulged on later… wink wink!

The event ended with a whimsical display of gorgeous fireworks which I managed to catch on my lens.

What a night! Looking forward to checking out the avenue again soon to sample what it has to offer… J

For more details on Red Carpet Avenue, visit their website: or their Facebook:!/encorpstrand

*Pictures without watermark are courtesy of Encorp Strand.

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