Wednesday, June 22, 2011

Mont Blanc Legend, The New Fragrance Launch @ Pavilion Kuala Lumpur: From Tradition To Innovation



Luxurious and a class of its own, Montblanc is certainly the luxury house of opulence products! Well known for many generations for writing instrument and now fragrances, Montblanc has thus become a purveyor of prestigious products which reflect the high demands made today for quality design, tradition and master craftsmanship.





Last week, I had the honored of an invitation to preview the launch of Legend, The New Fragrance by Montblanc at Pavilion, downtown Kuala Lumpur.





From the moment I set my eyes on the event, every detail screamed elegance and prestige from its black and white theme to the infamous guest list and artists.





Montblanc has always been in tune with time, continuing to conquer new ground, creating ever more sophisticated objects of desire, synonymous with excellence. Its name is a signature, its logo a hallmark, the brand a world famous icon. Now, Montblanc has reinvented its unique brand nature and personality again, in a new fragrance for men.




Legend was created by Olivier Pescheux dedicated to inspiring men who are courageous and self confidence. The scent denotes striking and masculine men who seek style and elegance in every way!




The Legend Man


A desirable man in the form of Simon Clark! The Legend man does not allow himself to be described but prefers subtlety to overt explanation. Legend men are full of confident and poised, retained rather than talkative and mysterious! His taste for authentic and love for passion and pleasure can be seen in top British model Simon Clark and the campaign is photographed by German Peter Lindbergh.





The Design

Designed in a black and silver sleek casing, the sleek bottle with a sensual curve has a voluptuous smoothness, echoing the iconic black Meisterstück writing instrument in the hand.



The infamous Montblanc star is embossed in the top of the lid and also on the bottle itself to signify its hallmark. The design shouts sleek and masculine with an elegant outlook that represents the fragrance to a tee!





The Fragrance


First notes are light with Lavender as the essential ingredient in the fougere construction. Bergamot and Litsea Cubeba, or ‘exotic verbena’ provides extreme freshness to this fragrance.





Middle notes are more intense with Evernyl tha contributes to the warm sensuality and depth of Legend. Pomarose molecules (dried fruit notes), whose facets share a balance between a rose and an apple, combined with Geranium gives Legend a modern edge!





Coupled with Tonka Bean and a touch of Sandalwood, the final impression of Legend is a very sensual and irresistible yet profound individual who could live up to its name of Legend.





The Stars

The glamorous event was bejeweled by a lot of our famous local and international artists. Check out who’s on the guest list that day!


The ever dashing Alan Yun and the man who wears many hats, Sidney Kan, infamous writer and blogger.





Owen Yap, Alan Yun and Zoey Rahman





Hunky Malaysia Top Model, Isaac Ong





William San and Zzen Zhang





The beautiful Tiffany Leong and Kelvin Liew





Trio of Hunks ~ Alan, William and Isaac





The lovely Emily Lim with Sidney Kan





Our Emcee for the event, Sean Lee





The Celebrities!





Alan with pretty lifestyle blogger, Coco





Isaac with the gorgeous lifestyle blogger, Esther and Ian, Isaac’s brother who is another top model! 





Our two dazzling ladies, Esther and Coco





Just one more of Esther who looks absolutely gorgeous that day!





Violin Maestro and Songwriter, Dennis Lau





Have a closer look at his striking electric violin!





Famous local Saxaphone artist (pardon me as I don’t remember his name)






The whole event was certainly planned to perfection! We had lovely cocktails and canapés through the event. The launch was also officiated by Montblanc representive from France, Marie whose beautiful accent impressed many of us! This was certainly an event to remember…





Legend Eau de Toilette is available at 30ml, 50ml and 100ml at Parkson, Pavilion Kuala Lumpur. Do check out the fragrance and let me know what you think !


*Thanks to Camy & Sid for the invite. Can’t wait to use the fragrance!


9 comments:

  1. "Famous local Saxaphone artist" but can't remember his name.. haha..

    like the way you composed the photos to black and white to suit the theme! :)

    ReplyDelete
  2. love the black/white effects in the pics to enhance the ambience you were targeting! ;)

    ReplyDelete
  3. Thks all! Thought a black & white would suit the brand theme.. :)

    ReplyDelete
  4. wah sid's face also got . . . nice :)

    ReplyDelete
  5. Nice write-up! Black and white is so perfect for this :)

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