Glenmorangie Soundform Fluid Party @ The Gardens & Vertigo: Resonating All Things Unnecessarily Well Made!

The Unnecessarily Well Made Single Malt Whisky!

The pursuit of perfection can be a trifle inconvenient when one goes to unnecessary lengths for the sake of true distinction. Resonating perfection as such is the SOUNDFORM Fluid – a stunning, sculptural bar that brings to life the ‘Unnecessarily Well Made’ philosophy advocated by Glenmorangie. Officially unveiled at The Gardens in Mid Valley, the SOUNDFORM Fluid bar was designed by renowned architect and interior designer Philip Michael Wolfson for Glenmorangie, and it was inspired by the sonograph reading of the sound of Glenmorangie whisky being poured into a crystal glass.

I loved the sleek and ultra curves of the Soundform Fluid Bar!

Statuesquely taking the centre stage at the North Atrium of The Gardens Mall, the SOUNDFORM Fluid is an evocative sight. Its bold jagged edges are covered in a black aluminium finish on the exterior, while the golden orange interior, which mimics the colour of Glenmorangie, is lit up to create an aesthetic, visual counter balance. Complementing the stunning display was commentary by Glenmorangie Malaysia’s Brand Manager, Michael Tan, who explained the concept that sparked the creation of the ‘Unnecessarily Well Made’ SOUNDFORM Fluid bar.

“The SOUNDFORM Fluid is an awe-inspiring representation of the brand’s philosophy on ‘Unnecessarily Well Made’. It is a creative showcase and extension of the philosophy behind Glenmorangie’s deliciously complex single malt whisky brought into being.”

Joey G hosted of the launch of the Soundform Fluid Bar!

Glenmorangie single malt whisky obtains its multi-layered aromas and kaleidoscopic flavours through maturation in fine oak casks, obtained from the Ozark Mountains. While there are many perfectly good single malt whiskies matured in casks that are re-used up to eight times, Glenmorangie goes the extra mile for that added elegance in its whisky by only ever using their casks twice. At its Tain distillery in the Scottish Highlands, Glenmorangie employs the tallest whisky stills in Scotland, ensuring only the purest vapours are used in the spirit. Read more about the Single Malt Whisky here.

Guests were educated on sight, taste and aroma on the various Glenmorangie range available that night. “It is the superiority of the ingredients: local spring water from its own Tarlogie spring and locally grown Scottish barley, combined with the skill of the craftsmen who follow the same time honoured approach that the company has used throughout its long history, results in Glenmorangie’s smooth spirit of distinction,” explained Glenmorangie Ambassador Ben Ng, who conducted an informal whisky tasting session for those who were curious to unravel the complexity of the Glenmorangie range throughout the SOUNDFORM Fluid Showcase at The Gardens.

Check out three of the Single Malt Whisky produced by Glenmorangie – The Original, The Lasanta and Astar. The Astar is a limited edition as it is no longer in production so if you can get your hands on one, do so!

Faces at the launching of the Glenmorangie Soundform Fluid Bar

(L-R) Joey G and the U.S. DJ Duo Manufactured Superstars with Michael Tan of Glenmorangie and guest

(2^nd from Right) Chelsia Ng, Yuri Wong, Xandria Ooi and guests

Our dear and pretty ladies… Esther Ng and Jynn Looi

Sui Ying, Xiang, Vivian and Han Pin

Glenmorangie Ambassadors

The SOUNDFORM Fluid bar remains on display at the North Atrium in The Gardens, Mid Valley till 1 May 2012. Whether you are a fan of contemporary design or just plain curious, head over to catch the SOUNDFORM Fluid, before it leaves for its next destination in South East Asia.

After the launch at The Gardens, the crowd adjourned to Vertigo for the after-party featuring US DJ duo Manufactured Superstars, who supplied a steady flow of house, dance and electro pop into the night.

Pretty retro model Zana Chin and The Unnecessarily Well Made!

The showcase saw celebrities and single malt aficionados enjoy a night of appreciation as they savoured the ‘Unnecessarily Well Made’.

(R-L) Dennis Yin and Chriz Ooi of Elecoldxhot with a beautiful Glenmorangie Ambassador

Reminiscing that fabulous night, it was an electrifying party by The Unnecessarily Well Made Single Malt Whisky. Thank you Glenmorangie!

For more details on Glenmorangie, check out their facebook page at www.fb.com/GlenmorangieMalaysia.

*Pictures are courtesy of Glenmorangie and Sui Ying.

Glenmorangie Single Malt Whisky: The Glenmorangie Story

The Unnecessarily Well Made Single Malt Whisky!

Watch out for another unnecessarily well thrown party by Glenmorangie and be prepared to be wowed by the showcase of the Soundform Fluid Bar, designed by Philip Michael Wolfson, whose brilliant creativity has transformed the sound of whisky being poured into a glass into this breathtaking sculptural pop-up bar for Glenmorangie.

Before we enjoy the single malt whisky, let’s take a trip to discover the Glenmorangie Single Malt Whisky!

What is Glenmorangie Single Malt Whisky?

Glenmorangie is arguably the most delicious and complex single malt whisky in the world. Its multi-layered aromas and kaleidoscopic flavours stimulate the senses and entice the palate.  Much effort goes into producing the single malt whisky and it all started with The Glenmorangie Original, the real backbone of the Glenmorangie range. The ten-year old Original is produced by marrying the delicate spirit that emerges from Scotland's tallest stills, with first and second fill American white oak casks.As purveyors of perfection in single malt whisky, Glenmorangie takes pride in going to great lengths to ensure the quality of Glenmorangie whisky; to ascertain that Glenmorangie whisky is “Unnecessarily Well Made”.

The Glenmorangie Original – Backbone of the Glenmorangie Range

How “Unnecessarily Well Made” is Glenmorangie?

Single malt whisky obtains its flavour from the wooden casks used in maturation. Many of Glenmorangie’s bespoke casks are made from white oaks grown on the Ozark Mountains in Missouri, USA.

They are grown slowly over 100 years and seasoned naturally in the open air for two years to preserve their porous texture – a quality that adds to the spirit’s intriguing depth. It’s no wonder that they are labeled the “Unnecessarily Well Made” Single Malt Whisky!

Glenmorangie casks are only ever used twice to ensure the optimal amount of flavour is extracted into the whisky.

While there are many perfectly good single malt whiskies made in shorter stills, the Glenmorangie Distillery utilizes swan-necked stills that are the tallest in Scotland.

Stills in the Glenmorangie Distillery stand as tall as a fully grown giraffe

Glenmorangie stills stand at a dizzying sixteen feet, ten and one quarter inches (5.14m) high. This height means that only the lightest and purest vapours are able to ascend to the top and condense into spirit, contributing to Glenmorangie’s distinctive complexity and layered flavour. An impressive scientific calculation to obtain the best of the whisky!

The superiority of the ingredients are local spring water from its own Tarlogie spring and locally grown Scottish barley, combined with the skill of the craftsmen who follow the same, time honoured approach that the company has used throughout its long history, result in a smooth spirit of distinction.

An extension of Glenmorangie’s “Unnecessarily Well Made” here in Malaysia

Be sure not to miss the opportunity to familiarize with all things ‘Unnecessarily Well Made’ this April. Come 11 April to 1 May 2012, Glenmorangie’s SOUNDFORM Fluid Bar will be showcased in the North Atrium of The Gardens Mall, Mid Valley City.

Whether you are a single malt aficionado, a fan of contemporary design, or just plain curious, be sure to head to The Gardens to catch the SOUNDFORM Fluid, which is a striking yet sculpturally functional illustration of Glenmorangie’s ‘Unnecessarily Well Made’ concept.

For more details on Glenmorangie, check out their facebook page at www.fb.com/GlenmorangieMalaysia.

Glenmorangie Orange Retro Funk Party @ The Pool: A Night of Perfect Retro Funk!

An Orange Retro Funk Party with the Unnecessarily Well Made Single Malt Scotch whisky!

If “funk” could be associated with a color, it would definitely be a bright shade of tangerine as Glenmorangie took an inspired leap from the “orange” in its name to color The Hill’s second outlet, The Pool, in an arresting shade of citrus! Taking the purveyor of single malt whisky out of gentlemen’s clubs and onto the glass countertops of The Pool, Glenmorangie turned up the retro-funk vibes at Kuala Lumpur’s newest nightspot along Jalan Ampang at its very first Orange Night party yesterday evening.

The latest hang out place in town, we arrived at The Pool and were greeted by the coolest model sprayed with a retro-inspired body pain!

Choi Yen managed to pose a picture with model Zana Chin!

The Pool was glam up in sync with the theme and the whole surrounding had a cool vibe. Friendly servers were zipping around with glasses of the Unnecessarily Well Made Single Malt Scotch whisky.

Make Mine on the Rocks!

The Glenmorangie Zest Serve, a sculptural serving stand which creates an infusion of orange zest with Glenmorangie whisky. I have to admit, I do like the scotch infused with the orange as it has an extra touch of elegance to it!

Glenmorangie Orange Night guests were treated to host Will Quah’s witticisms and “Unnecessarily Well Made” questions, which saw the audience winning exclusive Glenmorangie gifts and upping their knowledge of what it takes to make a barrel of Glenmorangie single malt Scotch whisky.

According to Will, these hot and retro styled models had 6 hours of body paint job done for the party... I have to say it’s worth every minute since they had everyone’s eyes on them throughout the night!

Moving from retro funk to the future, Glenmorangie ambassadors unveiled the brand new Glenmorangie Facebook page on their iPads. Single malt lovers and fans of arguably the most delicious and complex single malt whisky in the world can now access the page at www.fb.com/GlenmorangieMalaysia to receive exclusive updates, events and promotions by Glenmorangie. Further to this, guests also entertained themselves with the Glenmorangie “Spin The Bottle” App on the iPads.

As the Glenmorangie Zest Serve further revealed Glenmorangie single malt scotch whisky’s layers of flavour, guests were kept on their feet by the groovy mix of Daikanyama’s resident DJ and the backbeat of Deer Society – Alex Asquared. With a steady flow of house and indie dance laced with a dash of 80’s synth from the decks, the Glenmorangie ‘Orange Night’ was a tasteful mix of the refined, hedonistic enjoyment of single malt whisky balanced with a healthy serving of witty retro funk, which proved to be infectious all night long!

Faces that night!

Sidney with Isaac Ong

Choi Yen, Yvonne and Sui Ying

Choi Yen, Yvonne, Isaac, Sui Ying and Henry

Sidney with Zana

Ashleigh and Sidney

Stand up comedian Kuah Jenhan may have bagged the Best Dressed Award with his orange ensemble but lucky me also won a bottle of Glenmorangie, The Original, that night!! J

For those giving the Glenmorangie Orange Night a miss, look out for another not to be missed opportunity to familiarize with all things ‘Unnecessarily Well Made’. Come 11 April to 1 May 2012, Glenmorangie’s SOUNDFORM Fluid bar will be showcased in the North Atrium of The Gardens Mall, Mid Valley City. Whether you are a single malt aficionado, a fan of contemporary design, or just plain curious, be sure to head to The Gardens to catch the SOUNDFORM Fluid, which is a striking yet sculpturally functional illustration of Glenmorangie’s ‘Unnecessarily Well Made’ concept.

For more details on Glenmorangie, check out their facebook page at www.fb.com/GlenmorangieMalaysia.

*Pictures without my watermark are courtesy of Glenmorangie.